Sit down and hang on, because Need for Speed SHIFT is in stores now and ready to take you for the most thrilling ride you can go on without leaving your living room.
EA Need For Speed Shift: Marketing Site
A highly internationalized site with continuously updated content that drives consumers to buy through rich 3D environments.
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Highly internationalized
Need for Speed is translated into 22 locales and is managed by content authors from around the world.
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Ecommerce
Connected to the EA Store and various retailers, these title sites drive pre-order as well as post-ship sales. Special sales promotion landing pages further drive sales.
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Data driven 3D Flash environment
Managed content and assets are injected into a multi-layered environment making it ever changing and dynamic.
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World Wide Content
Around the world, authors can customize their localized version of the site as well as consume and translate content from other territories.