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Betrayed by one of their own, civilians of Shanghai are captured and held hostage by the 40th Day Initiative. As Rios and Salem escort them out of hell, the duo stumbles upon crucial intel which could help them stop the enemy.

EA Army Of Two: Marketing Site

Army of Two was more of an extension of the game rather than just a webpage. It allowed for players to create their own content and upload it for use in game, as well as providing an online space where they could show off their in game progress and statistics to their friends and the rest of the Ao2 community.

  • Users create hundreds of thousands of custom masks

    A custom graphics editor created especially for EA allows users to create insanely cool masks which they can preview on a 3D model and send to game. Seeing their character running around in a mask they created online totally blurs the line between the product and the website.

  • Track and publish your game progression on the web

    Users can track their game 'career progression' in the form of achievements, collected artifacts, kill statistics and a Facebook like activity feed wall. Searchable leaderboards allow them to track their ranking relative to their friends.

  • Compete for real world prizes as well as bragging rights

    Our contest engine allows users to submit various forms of user generated contests for peer review and winner selection. For Army of Two the prize in the Weapon Design Contest was seeing your weapon materialize as in game feature.

    • Community Management

      Our sites are about building community not content. The Community Manager can feature, moderate and repurpose User Generated Content to foster a sense of community and drive more traffic.

    • Mask Creator Gallery

      Publishing your custom created masks to the gallery allows users to share their masks with other players for use in game. The gallery allows rating, commenting, sorting, searching, and sharing on social networks.

    • Bring the Game to the Web

      Advanced game data integration such as customizable profiles, animated visualization of data and a real-time activity feed extends game play to the entire web.